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GOODLAND is growing!

The following foundational positions are available for submissions. Please see application instructions below each role. Though we appreciate all inquiries, only applicants who's background and experience meet the requirements below may receive a reply. 

We believe Diversity, Inclusion & Belonging are fundamental in our vision to create a better and more inclusive future. We strongly encourage applications from Indigenous peoples, Black people, racialized people, people with disabilities, people from gender and sexually diverse communities and/or people with intersectional identities. 

 

 

Creative Performance Producer / Art Director 

Full-time — Vancouver Hybrid 

We’re looking for a Creative Performance Producer / Art Director to help shape how the world discovers Goodland.
You’ll work with the team to concept, capture, and craft photo and video content that blends our brand’s visual integrity with measurable results.
This role balances two creative focuses: the artist - producing cinematic, organic storytelling, crafted for performance and community - and the strategist - creating clear, high-performing ads for first impressions.

What You’ll Do

• Guide and hone the visual direction for Goodland across ad creative, photo, and video - stepping into an art director role when needed to define tone, styling, and narrative.

• Create and iterate ad-first content for Meta, TikTok, and YouTube - blending visual craft with performance insights from metrics like hook rate, watch time, and conversion.

• Capture both cinematic, brand-driven imagery and simpler, high-performing creative that speaks clearly to new audiences.

• Collaborate with marketing to meet customers at different stages of the funnel - from awareness and storytelling to conversion and re-engagement.

• Maintain a rolling content calendar that fuels both paid and organic channels.

• Be hands-on in the field — filming in forests, beaches, and backyards; moving tubs, splitting firewood, lighting fires, and working in all weather.

• When needed, hire and direct outside talent - models, photographers, stylists, or small crews.

• Build and manage a growing archive of Goodland imagery that captures our tone: elemental, natural, architectural.

 

Who You Are

• A visual storyteller who can shift between artful storytelling and high-performing ad content.

• Experienced producing photo and video content for paid and organic social.

• Skilled in editing (Premiere, CapCut, Final Cut) and photo editing (Lightroom, Photoshop).

• Working familiarity with Meta, TikTok Ads Manager, and YouTube Studio creative specs and best practices.

• Able to interpret analytics (hook rate, CTR, engagement) to refine creative direction without diluting artistry.

• Organized, efficient, and self-directed - you can run small shoots end-to-end.

• Physically capable and comfortable working outdoors — this role happens in nature, not behind a desk.

• (Bonus) Experience working with design-forward or DTC brands where creative directly impacts performance.

 

Why It Matters

The world first meets Goodland through our ads - and stays because of our story. This role bridges both: making work that performs in the feed and endures in people’s minds. You’ll join a small, ambitious team building a design brand that’s scaling quickly - where creative craft drives real growth.

 

Compensation & Details

  • $60–85K annual salary, depending on experience. (CAD$)
  • Full-time: Hybrid / flexible schedule.
  • Access to unique locations, travel, products, and creative resources.
  • Opportunity to define and evolve the world of a design-led outdoor brand.

To apply for this role, send a short note about why Goodland resonates with you, a link to a portfolio or your content plus some examples of found content that feels like it might fit for the “Future of Goodland” to Craig at (Craig@hellogoodland.com) with the role title in the subject line. Allow for 48-72 hours for reply

 

 

Operations & Expansion Lead

Full-time or Fractional — Remote Friendly (North America Preferred)

Goodland is growing.  What began as a small founder-led outdoor living brand has evolved into a growing multi-category company spanning premium tubs, garden products, and international expansion initiatives.

As the business grows, so does the operational complexity behind it.

We’re looking for a highly organized, systems-minded operator to help build the operational infrastructure required for the next stage of growth - supporting inventory planning, supply chain coordination, forecasting, logistics, purchasing, fulfillment operations, and expansion initiatives.

This role is ideal for someone who enjoys bringing structure to growing businesses, building systems that improve clarity and momentum, and helping operationally scale a modern DTC consumer products brand.

We’re still a lean, fast-moving team, and we’re looking for someone who enjoys building systems and bringing clarity inside evolving businesses.

 

What You’ll Do

  • Own inventory planning, purchasing, and operational forecasting across multiple product categories

  • Coordinate purchase orders, supplier timelines, and multi-vendor product assemblies

  • Drive operational planning for expansion initiatives, including fulfillment setup, logistics coordination, and international operations

  • Improve operational visibility with reporting, and forecasting systems

  • Build and refine internal systems, SOPs, and operational processes as the business grows

  • Coordinate freight, importing/exporting, order consolidating, and operational dependencies across vendors and partners

  • Identify operational inefficiencies, risks, and opportunities for improvement

  • Help create scalable operational infrastructure that supports future growth

 


What We're Looking For

  • Strong operational thinking and follow-through

  • Highly organized and systems-oriented

  • Experience scaling DTC, e-commerce, or consumer product businesses

  • Confident managing multiple moving parts, timelines, and operational dependencies simultaneously

  • Strong understanding of inventory planning, operational forecasting, purchasing, and supply chain coordination

  • Able to bring structure and clarity to evolving systems and processes

  • Comfortable operating independently and taking ownership without constant oversight

  • Strong communication and documentation skills

  • Calm, resourceful, and solution-oriented when navigating operational complexity

  • Excited by building and improving systems, not simply maintaining them

Bonus Experience
  • Shopify and ecommerce operations

  • Consumer goods, outdoor, furniture, wellness, or lifestyle brands

  • International logistics, importing/exporting, or freight coordination

  • Multi-warehouse inventory management

  • Operational reporting and forecasting

  • Working inside growing founder-led or entrepreneurial businesses

Details
  • Full-time or fractional depending on experience and fit

  • Remote friendly within North American time zones

  • Compensation and structure is flexible depending on experience, structure, and whether the role is full-time or fractional

  • Opportunity to help shape and scale a growing outdoor living brand during a major stage of expansion

 


To apply, email Craig at (Craig@hellogoodland.com) with the role title in the subject line.
In your message incude a short introduction about yourself, resume or portfolio, relevant operational experience, a brief note on systems or operational improvements you’ve helped implement in previous roles.  We’re less interested in polished corporate resumes and more interested in thoughtful operators who enjoy building strong businesses behind the scenes.

THOUGHTFUL MATERIALS

GOODLAND hot tubs are made in Canada

SINK INTO OUR

Canadian made GOODLAND wood burning hot tub