Design & Materials
Our Guiding Principles
At GOODLAND, our design process moves slowly and thoughtfully, to ensure the objects we introduce will be well-loved and well-used for a lifetime. Our in-house studio takes time to consider the life cycle of materials and each step of the experience to make sure everything we launch is designed with purpose and longevity in mind.
It’s not just about the final result. It’s about creating opportunities to slow down and bring yourself into the present. Each object we design follows this ethos: moving beyond simply something functional and into an experience of pause and connection.
Our studio considers every detail during the design process, thinking deeply about how an object will be used in different situations, conditions, and over time. Nothing is launched for the sake of it. Instead, everything is designed to fit a purpose, solve a problem, and be a genuine pleasure to use.
Everything we create is designed by our studio to last a lifetime or longer. We take our time to source premium materials that are kind to our planet and do extensive research to find the highest quality partners, so we can pair enduring materials with exceptional workmanship.
Our Design Studio
We’re proud to have put together a small but deeply talented team of designers, each with extensive experience across furniture and product design. Led by Craig Pearce—a lifetime creative and designer himself—our team ideates and prototypes concepts out of our Bowen Island design studio.
Our Design Process
Having an in-house design team allows us to envision and build exactly to our specifications, from choosing the perfect material to optimizing each detail.
Our research-heavy and thoughtful approach means we don’t launch anything until we feel it has met our standards, even if that takes years of iterating or means a project doesn’t end up getting released. Our aim is for everything we create to be not only functional and beautiful, but genuinely enjoyable to use.
WHERE IT'S MADE
Take a behind-the-scenes look at how we design and build.
Design Collaborators
Beyond our in-house design studio, we also choose to collaborate with talented designers and artists who share our vision of considered design.
CASTOR
DESIGN STUDIO - TORONTO, CAN
Award-winning design studio Castor has an essentialist, material-driven approach that parallels our own. We collaborated with Castor on our Firewood Splitter, which brings together our shared appreciation for the beauty of material, considered form, and artful utility.
ANTHONY ESTEVES
Sculptor, Designer, and Builder - Maine, USA
Having trained both in New England and Japan, Anthony’s work draws from respect for legacy craft, deep research, and an innate creativity—bringing together functional design with an essentialist beauty. Our Soot Black Wood Burning Hot Tub was inspired by Anthony’s work.
THOM FOUGERE
Designer - Montreal, CAN
Thom designs furniture and objects imbued with thoughtfulness and an honest beauty, artfully fusing form and function. We collaborated with Thom on the design of the Hand Shower, the Wall Mounted Bird Feeder and the Aluminum Ash Scoop.
JULIE POINTER ADAMS
Photographer and Writer - California, USA
In coastal California, Julie creates visuals and words that emphasize everyday beauty. We collaborated with Julie on our Silvered Tan Everlasting Garden Hose, which features a message from Julie inscribed on the length of the hose about going slow.
DAVID UMEMOTO
Sculptor - Montreal, CAN
Drawing inspiration from architectural forms, David works primarily in concrete to create sculptural pieces that feel timeless and enduring We collaborated with David on our Warm Grey Everlasting Garden Hose, which features an inscription by writer Ben Dreith inspired by conversations with David on how nature reclaims over time.
Materials Library
Everything at GOODLAND is made from honest and enduring materials, each with a satisfying solidity and tactile presence.
Our studio intentionally keeps a minimal palette, selecting only premium materials that retain their durability, performance, and beauty as time passes. We avoid lightweight substitutes and masked materials, instead choosing what’s solid, natural, and character-filled. We embrace the patina of aluminum, the salt-air silvering of western cedar, and the tarnished warmth of raw brass.
Western Red Cedar
Sustainably harvested in Western Canada and in the United States, red cedar is a soft yet enduring timber. Favoured for its extreme weather resistance and beautiful grain, the smell of water-soaked cedar subconsciously transports us to nature. Expect it to weather into a beautiful shade of silver as time passes.
Care & Maintenance:
Our raw red cedar requires no treatment, but can be lightly scrubbed to clean as needed.
Marine Grade Aluminum
A timeless material, aluminum is durable, lightweight, hygienic, and completely weather resistant. Since aluminum is infinitely recyclable, it uses little energy to renew and is considered one of the most sustainable materials available. We use 5052 grade marine aluminum for its excellent corrosion resistance, strength, and workability.
Care & Maintenance:
No maintenance required. Wipe away any grime or dust with a soft cloth.
Raw Brass
Strong, durable, and resistant to corrosion, raw brass also holds an inherent warmth that works beautifully either as a base material or as an accent. Raw brass gains a unique tarnish as it reacts to the natural elements—earning a one-of-a-kind finish as time passes.
Care & Maintenance:
No maintenance required. Wipe away any grime or dust with a soft cloth.
